Cookies and Tracking Technologies

Last updated: 2nd of August 2022.

Kivra uses cookies and tracking technologies in both its website and service. We use these technologies to enable and facilitate the use of our services, to analyse website traffic, to provide information about services, and for online advertising. 

By using the website, you approve the use of cookies and tracking technologies. For tracking in the service, you give permission separately if you so wish.

A cookie is a small text file stored in your device. The cookies placed by Kivra do not harm your computer and are not used to disclose personal data to third parties. 

Cookies and use of them

We use cookies in Kivra to provide and ensure the best possible service experience for our website visitors and service users.

Kivra uses both first-party and third-party cookies. “First-party cookies” are cookies set by Kivra, while “third-party cookies” are cookies set by third-party technical solutions used in Kivra.

Cookies are divided into three categories to illustrate their purpose of use. The cookies used on Kivra’s website are described by category below. These categories are: 1) strictly necessary cookies (necessary for functionality); 2) performance and user experience cookies (to measure performance and also to offer personalised experiences); and 3) advertising and targeting cookies (to make it possible for us to offer targeted advertising).

Kivra reserves the right to make changes to its cookie policy at any time, since Kivra is developing the Service continuously. Updates may also be made in connection with amendments to laws. The changes will come into effect once the updated policy has been published. For this reason, we ask you to study this document at regular intervals. You will always find the most recent version on Kivra’s website.

Tracking Technologies in Kivra’s Mobile Apps

When you use Kivra’s app for iOS or Android, data is placed in the local storage space of your device, either by us or by a third party on our behalf. The data remains on your device until either you or we (ourselves or through the third party) delete it, or until you uninstall the app. The data is used to collect certain data points about your installation of the app and how it is used.

Necessary tracking technologies

We use the following tracking technologies in order to perform functions that are necessary to provide our services through the app:

These tracking technologies are used to:

  • Detect and analyze errors and crashes in the apps.
  • Turn specific features on and off, such as allowing you to pay in the service.
  • Be able to send notifications, such as reminders, notifications that new content is available or notifications that an update is available.

Examples of data points collected from or stored on your device are:

  • Installation IDs, i.e. an ID that is used for a specific tracking technology and corresponds to your installation of the Kivra app. Examples of such installation IDs are Firebase Installation ID.
  • Information about your installation of the Kivra app, such as bundle identifier and full version number.
  • Information that the app has crashed or that a certain error has occurred and how your device was used in connection with the crash / error.

The legal basis for Kivra’s collection and use of personal data via necessary tracking technologies is that the processing is necessary to fulfill your agreement with Kivra.

Some of the data collected is only stored temporarily on your device, while other data is stored as long as you have the Kivra app installed. Kivra uses data collected from your device via necessary tracking technologies for varying lengths of time depending on the exact purpose of the technology in question, but as a maximum for as long as you are a user of Kivra’s services. If you cancel your use of Kivra’s services, Kivra will either anonymise the collected data or ensure that collected data is deleted as soon as possible.

Tracking technologies for analytics purposes When using Kivra’s app, you will be asked if you consent to Kivra’s collection of information about your use of the app, in order to improve your user experience.

If you choose to give such consent, we use the following tracking technologies:

These tracking technologies are used to analyze how Kivra’s users interact with Kivra’s apps.

The analysis consists partly of a high level of understanding of who our users are, for example which device models and operating systems most users have and in which countries most users are located. It also consists of examining how users generally interact with various functions in Kivra’s apps, for example if/how users press a certain button or if/how users read a certain notification.

The analyses are used by Kivra’s product development team in order to understand which functions need to be developed and improved, and thus to improve the user experience in our apps.

Examples of data points collected from or stored on your device are:

  • Installation IDs, i.e. an ID that is used for a specific tracking technology and corresponds to your installation of the Kivra app. An example of such an installation ID is the Analytics App Instance ID.
  • Information about events in the app, such as opening the app, updating the app, pressing a specific button or opening a specific notification.
  • Information about your installation of the Kivra app, such as app version and language.
  • Pseudonymized information that identifies you or an event in the app, such as a user key, content key and campaign ID.

The legal basis for Kivra’s collection and use of personal data via tracking technologies used for analytics purposes is your consent.

Part of the data collected is only temporarily stored on your device, while other data is stored as long as you have the Kivra app installed. Kivra uses data collected from your device via tracking technologies for analytics purposes for different lengths of time depending on the exact purpose of the technology in question, but for a maximum of up to 18 months from the time the data is collected. If you cancel your use of Kivra’s services, the collected data will be anonymized.

Your choices regarding our use of tracking technologies in the apps
You can not opt out of the use of necessary tracking technologies, because they are necessary for us to be able to provide the services in our apps.

Tracking technologies on Kivra’s Web App (inbox.kivra.fi)

When you enter Kivra’s web app from marketing website (www.kivra.fi) and you have consented the use of cookies we’ll track you actions during registration but not beyond that.

Tracking Technologies on the Website (www.kivra.fi)

Strictly necessary cookies

Strictly necessary cookies are needed to ensure website functionality. No identifiable personal data is stored in these cookies.

WordPress (first-party cookies)
WordPress is the website platform used by Kivra.

Performance and user experience cookies

Performance and user experience cookies are cookies that collect anonymous information about website usage. This anonymous data helps us improve the content and usability of the website. No identifiable personal data is stored in these cookies.

Google Analytics (first-party cookies)
Google Analytics is used to monitor usage and the ways in which the website is used.

Google Signals
We have activated Google Signals in Google Analytics, which enables cross-device activity tracking and personalized advertising. This means that we collect information such as location, search history, YouTube history, and activities on our site so that we can better tailor our ads and services to our users’ needs and interests. Information is only collected if the user has accepted personalized advertising in their Google account and the setting of marketing cookies on the website. The stored information is always summarized and anonymous.

Google Signals help us to better evaluate user behavior, wishes and interests in order to optimize and customize our products and services. By default, this data expires after 26 months. Users can manage or delete their data in their Google account and change their consent to personalized advertising in the Google account settings.

Google Tag Manager (first-party cookies)
Google Tag Manager is used to manage the placement of cookies on the website.


Advertising and targeting cookies

Advertising and targeting cookies are cookies that help us personalise content based on earlier website visits. Based on these cookies, advertisements will be displayed that match your interests in terms of online behaviour. No identifiable personal data is stored in these cookies, but your browser and device may be identified.

Adform (third-party cookies)
Adform collects information about the impact of advertising and user activity related to advertising. These cookies are also used for targeting advertising more precisely based on the user’s interests.

Facebook (third-party cookies)
Facebook is a social media tool that uses cookies to measure the impact of advertising and to create target groups for advertising.

Google Ads (third-party cookies)
Google Ads is a tool for collecting data related to measuring the impact of advertising and for identifying target groups.

Leadoo (third-party cookies)
Leadoo is a chatbot tool for customer service.

LinkedIn (third-party cookies)
LinkedIn is a social networking tool that uses cookies to measure the impact of advertising and to create target groups for advertising.

YouTube (third-party cookies) 
You is a video distribution service

Cookie declaration

You can change your cookie settings using the privacy settings for your browser (Firefox, Chrome, Internet Explorer, etc.). Please note that disabling cookies may hinder the use of some services, because some functionalities are made possible by cookies. If you disable cookies, the advertisements displayed to you may not correspond to your interests.

In your browser settings, you may disable all cookies, which means that cookies will no longer be stored on Kivra’s website or on any other website that you visit. You may also delete cookies that have already been stored. In your browser settings, you can also choose to be notified of cookies, meaning that you can approve or prevent the storage of cookies. 

On the Finnish Transport and Communications Agency website, you can read more about cookies and the safe use of websites.

Kivra’s right to use cookies and data stored by cookies is based on the Act on Electronic Communication Services (section 205 of the Information Society Code), which permits the use of cookies and data stored by cookies if the user has given their consent for this and has been provided with comprehensible and comprehensive information about the purpose of the storage or use.