Reetta Mäkinen has been appointed Kivra Finland’s new Chief Commercial Officer and a member of the Management Team

Reetta Mäkinen, M.Sc. has started as the new Chief Commercial Officer and member of the Management Team in Kivra Finland. In this role she will be responsible for Kivra’s sales, partnerships and business growth together with the commercial team.


Mäkinen has previously held international positions in Finland, Hong Kong and Germany, most recently being responsible for Finnair Kitchen Oy’s key accounts and expanding the company’s business. At Kivra, she has been responsible for key account management in Finland since the summer of 2021.

Kivra Finland’s Chief Commercial Officer Reetta Mäkinen: “I joined a strong team at an interesting point in Kivra’s growth journey last summer. The daily dialogue with decision-makers in various fields in my previous role at Kivra has brought a good understanding of the ecosystem in which we operate and what we can build together for Finns. I am excited about my new role on this growth journey – Kivra’s vision to build a sustainable digital mail infrastructure is clear and the key to this is our strong team and our network of customers and partners, whom we are grateful for.

Kivra Finland’s Chief Operating Officer Ilari Abdeen: “We are thrilled to have Reetta become part of Kivra’s management team and to take Kivra’s growth in Finland to a next level. Reetta’s personality and background are just the right fit to Kivra’s culture and growth together with the rest of the team. Building a sustainable digital mail infrastructure starts with top teams and experts. We will be seeing Reetta and her team contributing strongly to Kivra’s growth strategy. On behalf of myself and Kivra, congratulations Reetta!

Contact information:

Reetta Mäkinen, Chief Commercial Officer, Kivra Oy

+358 504943221

Ilari Abdeen, CEO, Kivra Oy

+358 405197678

Kivra Oy

The digital mail service Kivra comes from Sweden, where the service already has more than 5 million users and 70,000 sender companies, organizations and municipalities. In Finland, Kivra has started operations in 2020. The service has entered market strongly and there are already 40,000 companies and public organizations sending digital mail through the service. Kivra’s aim is to build a secure, sustainable and easy-to-use digital infrastructure in Finland together with partners.